Hi, I’m Eric,
The founder of KRIDDO.

Before starting this journey, I spent 9 years working at Google and Tesla in California Bay Area, surrounded by brilliant minds and cutting-edge technology.
But nothing compared to the greatest adventure of my life—becoming a father.

After my child was born, like all parents, I wanted to give him the best. I searched for a balance bike that would spark joy and help him learn to ride. But I faced a frustrating reality: The high-quality ones were priced at $100-$200, and the affordable ones felt unsafe and poorly made.

With over a decade of experience in global supply chains, I knew the ins and outs of manufacturing. I wondered why are these bikes so expensive? So, I did the math—from raw materials to packaging, from factory costs to shipping, warehousing, and distribution. I realized: A safe, high-quality balance bike shouldn’t cost more than $70. If it’s priced under $50, safety or quality is likely compromised.

I would build my own balance bike—safe and affordable.
Not just for my child, but for every child.

In 2020, I started KRIDDO from my garage. I spoke with many parents to truly understand their needs.
I drafted engineering designs, built and tested prototypes on my driveway, visited multiple factories to ensure the safety standards, and sourced reliable local logistics. My wife and I took product photos, launched sales online, handled customer service, and packed and shipped each order from our garage in early days.

Looking back, it’s amazing how quickly things evolved. 

By January 2025, KRIDDO had sold over 700,000 bikes in 26 countries.

We’ve grown from a garage startup to having offices in California Bay Area, Vancouver, and Hong Kong, along with our own safety testing lab.

No matter how much we grow, one thing remains the same:

To create the safest, highest-quality children’s products
at prices every family can afford.

I didn’t start KRIDDO to build a company, I started it to solve a problem as a parent. Because at the end of the day, we’re not just selling bikes, we’re creating a safe and joyful childhood for every child, together with parents everywhere.

Thank you for your trust, and welcome to the KRIDDO family.

Eric,
Father & Founder of KRIDDO
January 2025